Bell Canada is offering a sweepstakes to promote purchase of their Omnia phone. For details go to: http://www.bell.ca/web/wireless/en/all_regions/pdfs/nhlcontest.pdf
I don't really know how effective this contest would be in driving phone sales. While it's nice that they're offering the promotion, I'm not sure that if I was on the fence about buying the Omnia if this would really push me over.
Of course, maybe if you're a huge hockey fan... :)
I do like that you can enter by writing a 10 line letter saying why you love hockey.
One question, I've worked on several promotions in Canada and they always have a disclaimer like this in the Terms and Conditions for winning:
(b) Have correctly answered a mathematical skill-testing question
Why do your math skills impact your ability to win a random drawing? :) If anyone knows, please clue me in!